Serving West Texas with creative, professional video production that drives engagement and builds brands across the Permian Basin.
Midland/Odessa Video Production That Delivers Results
At Hamil Bros Studios, we specialize in crafting compelling video content that captivates audiences and enhances your brand’s presence. Our expert team is dedicated to delivering high-quality video production services tailored to meet the unique needs of businesses throughout West Texas and beyond.
Born and Raised in the Permian Basin
Our Roots in Midland and Odessa
Hamil Bros Studios roots in West Texas run deep. We not only grew up in Midland and Odessa, TX, that’s where we got our start to become the top Midland/Odessa video production company.
Born and raised in the Permian Basin, we have lived our entire lives where, if you don’t like the weather, just wait a few minutes.Hamil Bros Studios boasts a profound connection to West Texas, a region that not only shaped our formative years but also served as the crucible for our emergence as the leading video production company in Midland/Odessa, TX. Our deep roots in this unique landscape are a testament to our enduring commitment to the community and our craft.
Our Connection to West Texas
Having been born and raised in the heart of the Permian Basin, we’ve spent our entire lives immersed in its distinctive rhythms and challenges. We understand firsthand the local adage: “If you don’t like the weather, just wait a few minutes.” This familiar phrase, far from being a mere colloquialism, encapsulates the resilience and adaptability that are woven into the fabric of this dynamic region. It speaks to the unpredictable nature of the climate, from scorching summer days to sudden dust storms, and mirrors the spirit of innovation and perseverance that defines the Permian Basin. This inherent understanding of the local environment, its people, and its unique character is a key differentiator that sets Hamil Bros Studios apart.
More Than Oil and Football
The Heart of the Permian Basin
Everyone thinks the Permian Basin is known for two things: oil and high school football. However, in our experience, there is so much more to the area, from small businesses to non-profit organizations, all of whom can benefit from professional Midland/Odessa Video Production. Our West Texas Video Production services cater to the unique needs of businesses and organizations across the Permian Basin, helping them tell their stories and reach their audiences in Midland and Odessa. Whether you need compelling Commercials or comprehensive corporate videos, we are your go-to partner for all your video production needs in this vibrant region.
The Power of Video Production in the Permian Basin
Storytelling That Resonates Across the Permian Basin
In the dynamic business landscape of Midland, Odessa, and the broader Permian Basin, harnessing the power of video production is no longer a luxury but a strategic imperative. From showcasing the resilience of local businesses to highlighting the impact of non-profit organizations, video offers an unparalleled medium for communication, engagement, and growth.
Enhanced Brand Storytelling
Video provides a unique platform to tell your brand’s story in a compelling and memorable way. Unlike static text or images, video can convey emotion, authenticity, and personality, allowing your audience to connect with your brand on a deeper level. Whether you’re a long-standing local business or a burgeoning startup, video can effectively communicate your values, mission, and the unique benefits you offer to the Permian Basin community.
Increased Engagement and Reach
In today’s digital age, video content dominates online platforms. From social media feeds to website homepages, videos capture attention and encourage longer engagement. Businesses utilizing video production in Midland and Odessa can significantly increase their online visibility, reaching a wider audience within the Permian Basin and beyond. This translates to more website traffic, increased social media shares, and ultimately, a stronger presence in the market.
Building Trust and Credibility
Seeing is believing, and video excels at building trust and credibility. Through testimonials, behind-the-scenes glimpses, and demonstrations of your products or services, video allows potential customers to see the real people and processes behind your business. This transparency fosters confidence and helps establish your brand as a reliable and trustworthy entity in the Permian Basin.
Driving Conversions and Sales
Ultimately, the goal of any marketing effort is to drive business growth. Video production is a highly effective tool for achieving this. By clearly illustrating the value of your offerings, addressing customer pain points, and showcasing successful outcomes, video can significantly influence purchasing decisions. Whether you’re looking to generate leads, increase online sales, or encourage in-store visits, a well-produced video can be a powerful catalyst for conversion.
Versatility Across Platforms
One of the greatest benefits of video production is its versatility. A single video can be repurposed and optimized for various platforms, maximizing its impact. From short, punchy clips for social media to longer, in-depth narratives for your website or presentations, video can be tailored to suit different communication needs and target audiences across the diverse business sectors of the Permian Basin.
Hamil Bros Studios – A History of Video Production in West Texas
Explore Our Super Bowl Commercials
Affinity Overhead Door Co: Cavemen
This commercial was a fun combination of bringing together contemporary luxuries with prehistoric circumstances. We used our video production skills to take a bizarre idea and make it reality.
Affinity Steel: Robots
This set of commercials was a fun one. Taking humanoid and mech sized robots and putting them in a pretty typical situation was fun. The VFX and Chill show described it saying that it was set up for something epic and turned out to be humorously underwhelming.
Dobbs Law Firm: Juror Number 1
In 2025, we brought the visual effects to the Dobbs Law Firm when we needed to place a juror in a courtroom. It was no easy feat to pull off against the clock, but we made it happen with the help of Hannah at KMID
Affinity Steel: Finding Affinity
At their first location, Affinity Steel knew they were difficult to find and they wanted to capitalize on it. So we wrote this Super Bowl campaign to bring that message home in a reality-TV sort of way.
Dobbs Law Firm: Unthinkable
This was the first Super Bowl commercial we shot for the Dobbs Law Firm. Utilizing heavy visual effects, we recreated a massive car accident that left our actress fielding questions about her hospital stay after the ad was released (no one was harmed in the making of this commercial).
Broadcast and TV Commercials in West Texas
Sewell
Our first major set of ads in the Permian Basin was for the Sewell Family of Companies. We had two concepts. The first was how after a long day in the white collar world, the Lincoln SUV was the perfect car for the evening’s family outing.
The second was how the Volkswagen Touareg and Chevy Tahoe are the mom’s choice for delivering snacks after her kid’s athletic events.
Carter’s Furniture
Carter’s Furniture was a great set of ads. One in particular that stands out was their Christmas ad, where by the end of the commercial, we discover that Santa shops at Carter’s Furniture.
Signature Stag
Working with Signature Stag in Midland, was a bit of happenstance when they won some video production credit by supporting a suicide awareness fundraiser that we did. We spent a lot of time setting up the shots to really highlight the level of service and quality that Signature Stag offers to their Midland and Odessa customers.
The Sales Team
The commercials for The Sales Team real estate were fun and informative. They were testimonial based and gave a great picture of how The Sales Team treats their customers and the types of homes they put them in.
Missy’s Closet
Our first television commercial was for a boutique clothing store named Missy’s Closet and the ad was the story of a handful of store mannequins who came to life every night and had their own fashion shows.
Dobbs Law Firm: Here to Stay
When everything shut down in 2020, the Dobbs Law Firm wanted everyone to know that they weren’t going anywhere. Utilizing our favorite drone pilot, we got some great footage of, not only Midland and Odessa, but the whole West Texas vibe. Combined with an incredible soundscape and beautiful color grading, this television commercial quickly became one of our favorites of all time.
MTCU
Another series of commercials we did in Midland were with MTCU by way of Jessical Rule with SHK The Advertising Firm.
From shooting commercials about savings accounts and KASASA debit cards, to their “March Mania” ads, we had a great time with the team at MTCU
Danny's Asphalt Paving Inc.
Danny reached out to us with the idea of running a commercial that would hammer home that they are a West Texas business through and through. Not another fly-by-night company that sells shoddy work and moves to the next town.
The video production took a couple of days culminating in Jacob getting a Danny’s back tattoo (it was not his first choice for his first tattoo).
Permian High School
For a couple years in a row, we were hired to video the promotional commercials for the Permian High School tennis teams big fundraiser: Guns and Glory. Both ideas were wildly different but effective nonetheless.
More Than Just Commercials: Full-Service Video Production in the Permian Basin
Two things tend to come to mind when it comes to video: television commercials and weddings (and, no, we don’t do weddings). However, there are so many more uses for video in your business and organization.
Testimonials
One of the best uses of video production when trying to close new business is the use of video testimonials. Google reviews can be great, but they generally lack a certain level of sentiment and, sometimes, credibility.
Do you have happy customers? Ask them to tell the world.
Nothing will sell you better than real people telling real stories about their experiences with you.
For the Dobbs Law Firm in Odessa, TX, we have been producing testimonials for nearly 10 years. What is interesting about these testimonials is that they all say the same thing. There is a common thread among every story. The details may be different, but the message is the same: Spencer Dobbbs and his team care.
For the Midland Float Spa, we spent a couple of days sitting down with their customers listening as they shared their experiences. Additionally, we spent a couple of days helping them put together a video that customers can watch so they know what to expect with their entire float spa experience.
Employee Onboarding & Training
Safety Videos
Contract Video Services
If you happen to be passing through and are looking for the best Midland/Odessa Video production company in the Permian Basin, or West Texas in general, we are available to do contract video shooting only.
We’ve contracted our video production with companies such as:
- Occidental Petroleum
- Halliburton
- Apache Oil
- BHP Billiton
- Golden Spread
- West Texas Food Bank
Our Origin Story
Starting from the ground up
Some movie directors tell their stories of growing up knowing that they wanted to make movies. That was not the case for us. The Hamil family has always been creative, no question, but it wasn’t until Ross was in high school at Midland Christian School that he discovered his love for using video production to tell stories.
2001
The Spark of Inspiration
In 2001, Ross was in his second mandatory year of Spanish class. He had discovered he had a knack for the language, but, what really set off the spark was when his teacher, Mrs. Crockett, assigned their first video project: a fashion show.
They were supposed to learn the words for different articles of clothing and make a video of a DIY fashion show to show what they had learned.
As Mrs. Crockett was showing examples of past videos, Ross recounts sitting there thinking of how ineffective they were. The audio was bad, they were uninteresting, and, if any attempt at humor was made, it was generally an inside joke of the student(s) on-screen.
He decided his video project was going to be different. He formulated an idea for using well-known characters (cartoon, musicians, and movie characters).
With a little bit of West Texas redneck ingenuity, he shot the scenes on a camcorder, then edited the whole thing together running the camcorder to a VCR and routing the audio through a karaoke machine in order to add a voice over and music.
The video was a success.
2003
Stoking the Fires
By the time Ross graduated from high school, he was being hired to shoot and edit projects for other students (with teachers’ permission) and was being sent home from school to edit projects that he had been hired to do for different athletics teams.
Throughout his high school career, Ross did several more projects, roping in Jacob as a visual gag from time to time.
2011
The Birth of Hamil Bros Studios
The goal wasn’t to become the number 1 Midland/Odessa video production company, but that was the track Ross was on.
After graduating, Ross did a few small projects like music videos, educational pharmaceutical films and mission trip highlight videos for church groups, but couldn’t get the results he really wanted. So, he put a pin in it until early 2011, when his cousin introduced him to a camera with a good-sized sensor that would shoot in 24 frames per second.
Working on honing his craft and building a skillset in the first part of the year, Ross’ break came when, in August of 2011, he was offered a contract by the Midland Christian football team to shoot the study films and highlight videos.
Within the year, Ross was asked to shoot his first commercial for Missy’s Closet by way of Laicy at Mad Marketing.
Since then, it has been a fast track of building bigger and better video production for businesses in Midland and Odessa, Texas.
Now
Growth and Recognition
Since their beginning, Hamil Bros Studios has produced hundreds of videos with clients ranging from small start-ups to international brands with production budgets up to half a million dollars.
The Business Value of Video
The Business Value of Video in Today’s Marketplace
In today’s competitive global marketplace, video production is no longer a niche marketing tool but a fundamental component of a successful business strategy. Beyond the local impact seen in the Permian Basin, video’s power to transform communication, drive engagement, and generate tangible results is universally recognized. Businesses of all sizes are leveraging video to connect with audiences, streamline operations, and ultimately, achieve their commercial objectives.
Increased Visibility and Brand Recognition:
Video content significantly boosts online visibility. Search engines prioritize video, leading to higher rankings and increased organic traffic. On social media, video posts receive more shares and reach, expanding your brand’s footprint.
- Statistic 1: Videos are 50 times more likely to get organic ranking in Google than plain text results.
- Statistic 2: Social media posts with video have 48% more views.
Enhanced Sales and Conversion Rates:
Video’s ability to demonstrate products, convey testimonials, and tell compelling stories directly impacts purchasing decisions. It helps build trust and confidence, leading to higher conversion rates and increased revenue.
- Statistic 3: 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
- Statistic 4: Including video on a landing page can increase conversion rates by over 80%.
Improved Efficiency and Cost Savings:
Beyond marketing, video serves as a powerful tool for internal communication, training, and customer support. By providing clear, engaging visual information, businesses can reduce the time and resources spent on repetitive tasks, leading to greater operational efficiency.
- Statistic 5: Businesses using video for training report a 10% to 30% increase in employee retention of information.
- Statistic 6: Video tutorials can reduce customer support calls by 30% or more, freeing up valuable staff time.
By embracing video production, businesses can unlock a wealth of opportunities, from expanding their market reach to optimizing internal processes, solidifying its position as an indispensable asset in the modern business landscape.
Ready to Elevate Your Brand with the Top Midland/Odessa Video Production Team?
At Hamil Bros Studios, we don’t just make videos — we craft cinematic experiences that move audiences and grow businesses across Midland, Odessa, and the entire Permian Basin. Whether you’re a small business, a legacy brand, or a nonprofit making waves in West Texas, we’re here to bring your story to life.
- Super Bowl-caliber commercials
- Authentic testimonials that build trust
- Training and onboarding videos that save time and money
- Visual storytelling that captures the spirit of West Texas
Don’t settle for average. Choose a video production partner who lives and breathes this community.
Contact us today to schedule your free consultation and discover how high-impact video can transform your business.
Serving Midland, Odessa, and the entire Permian Basin
