Sewell Team Parents (Video)
Sewell: The Spots
In the whirlwind of the last few weeks, these television commercials have been the big ones.
Sewell’s “Team Parents” spots encompass 3 different dealerships: Sewell Ford (Odessa), Sewell Chevrolet (Andrews), Sewell Volkswagen (Odessa).
The message is simple. Whatever your needs are as parents, Sewell has you covered.
All spots were voiced by the talented Ryan Ramon.
Sewell: The Shoot
This video production was particularly challenging in several ways. Due to the nature of the TV commercials, we had to have a load of people involved. Most of the time, we don’t have more than about 10 people involved at a time. For these Sewell commercials, I really don’t know how many people we had altogether between children and parents (both on and off screen).
The first morning (in Midland) we had Daniela, Ashley, and Sailor doing several takes running from the door of our set house to the vehicle. The original plan was to use rollerblades to follow her, however, I forgot to load my skates. Fortunately, it didn’t matter because there is no sidewalk in front of the house. The next option was for me to stand on a two-wheel cart and have Jacob push me while I held the camera on the MoVI. That idea didn’t pan out so we went with something simpler that should have been the hardest idea: just shoot out the side of the minivan. Now anyone who knows my family knows that we have to attempt the hardest thing possible then figure out how to do it easier. It worked beautifully.
From there, we moved the production out to a little stretch of fresh road with no traffic. Our friends from Sewell followed and we set up to get the coming and going shots. We spent a couple of hours and weren’t really happy with the results we were getting. So, we went back to the drawing board and decided to try it again the next day.
The second day (in Midland) with Sewell was fairly (and unfortunately) uneventful. We were supposed to have a group of kids to be our “players,” but there was a miscommunication with scheduling and they weren’t going to make it until the 3rd day.
So, instead of losing a day, we went back out to re-shoot our coming and going shots. This time things were a lot more successful. The shots turned out great. The only thing was, that I felt they could be better, so, we would try again on the third day.
The first two days were fairly light on the workload, which was not what we had expected. However, the third day (also in Midland) made up for it: not only did our original group of kids show up, Ashley came through and had several of her friends come out and bring their kids, and we had a few parents from Sewell show up with their’s as well.
We started off at Grande Stadium with the soccer portion of the video shoot. After finishing that up we moved on to the first park where we would shoot the football portion of the commercial. We then broke for lunch and then headed to the final park where we shot the basketball portion.
On the third day, we had some extra help: Reid Miller went with us and helped lug gear around and shoot behind-the-scenes photos and video. He was a huge help and has agreed to be part of the team whenever he’s available.
While we were at the second park shooting the reveal shots, we had some rogue talent. I had asked this boy to really ham it up and do some sort of “churning butter” dance move once he obtained his snacks. He looks at me with a smirk and winks as he says, “Nah… I got this.”
This video was the result. I’m sure you can guess which one I’m referring to.
After we finished with the children, we went back out to re-shoot the coming and going shots for the last time. This time we got gold (third time’s the charm). We had three guys from Sewell out there and we lined them up and got all six takes in two shots. It was great.