MTCU March Mania

At Hamil Bros Studios, we take our video work very seriously, but, that doesn’t mean that we don’t have fun. For their March Mania ad, MTCU, along with Jessica from SHK, let us take our concept and run with it.

This project started with a spec version of this commercial to pitch the idea. So, Jacob and I set up our green screen and went to town. We were very specific on how we wanted to execute the video shoot and it worked out well when it came time to do the actual shoot. I would also be remiss if I didn’t mention that the happy-go-lucky whistling was the work of Jacob.

Once, we pitched the idea, they loved it and it was time to move forward. Not only was this a chance to finally do a green screen shoot, it was also a chance to involve our new intern, Chelsea. I’ve got to say, she really put in a ton of effort from the time she arrived until we finally sent her home. We’re very happy to have her joining our team.

The following day, the shoot was in the can and all of the video was ready to be edited and have visual effects applied. Since, the project was so well planned, it didn’t take any time at all to actually put it together.

The spot was all but finished and then the unthinkable happened: hard drive failure. Nothing that we had shot or edited was available anymore (we’re in the process of getting it all recovered).

Well, the third time’s the charm. We had to shoot the spot again. This time, Jacob and I knocked it out in a matter of hours. Of course, how could we not? I mean, we had already shot the thing twice.

We finally got it done and delivered and there were a few changes that needed to be made. Top of a funny shoot with the perfect voiceover (courtesy of Ryan Ramon of Ramon Voice Overs) and you have a recipe for success.

We hope you all enjoy watching it as much as we enjoyed making it.


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