Hamil Bros Studios Commercial, Corporate, and Wedding Video Blog from Lubbock, Midland, Kerrville, Comfort, San Angelo , Amarillo, TX, and Eastern New Mexico

Giving Tuesday LBK

Several months ago, our good friend, Cassie Johnston of Alstrom Angels, gave us a call and asked if we could meet about sponsoring and producing an ad for Giving Tuesday LBK.   More »

Doritos Ad Featured image

Sweet Dreams- Doritos Crash the SuperBowl Submission

We have been hard at work here at Hamil Bros Studios. The worst kind of busy is the busy that you have to keep a secret. If you follow our Facebook Page More »

Pecan Tree Partners Ending Title Still

Pecan Tree Partners Part 1 of 2

At Hamil Bros Studios, we like to do things a little differently. In some cases, that means taking on jobs that are out of the ordinary. About a year and a half More »

Signature Stag Logo created by Hamil Bros Studios in Adobe After Effects with VideoCopilot Element 3D

Signature Stag – Dress Like a Man – Midland, TX

After a year and a half of planning and persistence, we are finally releasing our first ad for Signature Stag Fine Menswear in Midland, TX! We had a blast shooting this spot and More »

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Brink Fleet Lubbock, TX

The Misadventures of Merkel Dergler Busy is slowly and steadily becoming our middle name here at Hamil Bros Studios. For the last several weeks, we have been hammering out three of the More »

Sound AdviceHouston Certificate of Completion

Mzed Sound Advice Tour- Houston, TX

The month of June has been crazy here at Hamil Bros Studios! We’ve driven all over the state for various reasons, but our most recent trip was to Houston to attend Mzed‘s More »

We Love small business Blog image

FirstBank and Trust- We Love Small Business

It has been much too long since we’ve made a blog post and FirstBank & Trust is to thank for that! For the last two months we have been shooting, editing, and More »

Carter's- House a Home Image

Carter’s Furniture- Making a House a Home- Midland, TX

2015 is off to a fantastic start as we’ve just completed our 2nd TV commercial for the year. Carter’s Furniture‘s “Making a House a Home” spot does what we try do to More »

Alström Angels (Promotional Film Lubbock, Texas

We’ve been working on several promotional films to kick off 2015! One of them is a film promoting a local, non-profit organization, Alström Angels based in Lubbock, TX. Alström Angels is focused on raising More »

Screenshot from our Epic Diamond Company Ad

“Epic” by The Diamond Company (Commercial Odessa, TX)

Epic Diamonds, What can we say? 2015 has started with a BANG for us here at Hamil Bros Studios. We’ve had several longer projects under way and we’re now very excited to More »

Video Production 2014 Demo Reel

Hamil Bros Sky Map

The New Video Production Demo Reel

It seems like only yesterday that we put out the first demo reel of our video production services. After watching it with several clients recently, it didn’t really seem to give off much of an idea of what we can really do. We do it all, from start to finish and we do our best to do it well.


Our Video Production Services

When it comes to our video production, we take every step seriously.

Within reason, there is nothing we can’t do and not much we won’t do. We take your project and see it from beginning to end.

It all starts with the script. A solid script is the foundation on which any production is based on and that is where we start.

Next comes the pre-production process of storyboarding and shot-listing. In order to maximize the time “on set,” up-front organization is absolutely necessary. It’s the grease that keeps the production machine moving.

The actual video production is where the fun really begins. There is a ton of set-up and a lot of prep work. This includes staging, removing distractions from the background, lighting the subject, sometimes lighting the background, and determining the shot composition. The other thing is camera movement.

Camera movement alone is a huge deal breaker. No movement or boring movement looks cheap and amateurish. Good fluid movement like that from a crane or a dolly is where your video production goes from looking local to looking like the big guys.

Once the production is wrapped up, the post production begins. This starts with culling the footage (trashing the worst takes).

From there, it’s all about the editing. With editing, pacing is the key. If the shot cadence is too slow, the video is boring. If the shots are too fast, the video is overwhelming and/or confusing.

Once the edit is locked, the visual effects and motion graphics start. This goes from painting or Photoshopping things out of the scene (see the picture below) to adding 3d titles that look like they are in the room.

Fixed Shot Larry Reeder Funeral Hamil Bros Commercial Video Production Lubbock

In this shot, there were some people walking down the road and a car that drove by and we had to take them out of the picture.

The VFX are then completed and it’s time for the color grade. This part is particularly fun, because this is where we take shots that already look good and really make them pop.

This is where the video production process comes to an end. The project is then rendered out to a master file and the youtube and broadcast versions are made from that where they are finally delivered to you.

At Hamil Bros Studios, we take our video production extremely seriously. We are not satisfied with video production that is “good enough” we want our production to be “great.”


The businesses that appear in the demo reel:
Carter’s Furniture (Midland)

Alldredge Gardens (Midland)

Lubbock Christian University (Lubbock)

Bullock’s Jewelry, Inc (Roswell, NM)

Covenant Health (Lubbock)

The Sewell Family of Companies (Odessa)

West Texas Food Bank (Odessa)

The Flat12 Gallery (Lubbock)

Permian Tennis (Odessa)

The Diamond Company (Odessa)





New Video Production Demo Reel – Lubbock, Midland, and Odessa Commercial

Giving Tuesday LBK

Several months ago, our good friend, Cassie Johnston of Alstrom Angels, gave us a call and asked if we could meet about sponsoring and producing an ad for Giving Tuesday LBK.



Giving Tuesday is a nationwide initiative to get the public to give to their favorite local charity. Basically, it goes Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday.

Cassie contacted us to produce an ad to push the Giving Tuesday initiative locally here in Lubbock and we were glad to do so! We sat down with Cassie and started formulating a plan. Most of which was already taken care of, because Cassie is the bee’s knees when it comes to organizing. She had a GREAT script in hand and that saved us a lot of time in pre-production.

Next, we had to fit into the schedules of our local celebrities, Hall of Fame Texas Tech Women’s Basketball Coach, Marsha Sharp, Texas Tech Head Football Coach, Kliff Kingsbury, Lubbock Mayor, Glen Robertson, and Rick Dykes of the Reagor Dykes Auto Group. Again, Cassie did what she does best and was the go-between us and the celebrities, so we could focus on the ad instead of focusing on scheduling these different people with their incredibly busy lives.

Our first shoot was with Marsha Sharp at the Legacy Event Center. The scene was beautiful and we had a blast lighting it. We were a bit nervous shooting with someone so high profile, but Marsha turned out to be an absolute joy with whom to work. She thanked us over and over for having her be a part of this production and all we could do was thank her for making us all look good, ha! Marsha was fantastic on camera and set the tone for an amazing Giving Tuesday Lubbock video production.

Marsha Sharp Putting her "Guns" up with the Hamil Bros and Cassie Johnston from Giving Tuesday.

Marsha Sharp Putting her “Guns” up with the Hamil Bros and Cassie Johnston from Giving Tuesday.

Next, we made our way to City Hall to shoot with Mayor Glen Robertson. Mayor Robertson was, no surprise, up to par on delivery and took all of a couple of minutes to shoot this ad. He came in, read the lines, and delivered them like a champ. That was a more interesting lighting set up, because we had to turn a bland conference room into an interesting scene. It turned out well and we are very happy with the final product.

The Hamil Bros with Mayor Glen Robertson on the Giving Tuesday Shoot.

The Hamil Bros with Mayor Glen Robertson on the Giving Tuesday Shoot.

We had a bit of a break and that time provided us our Giving Tuesday #UnSelfie shoots with locals from around Lubbock. Our first location was the Buddy Holly Center downtown. The wind was wretched, as it is this time of year in Lubbock. So, we had to opt for shooting inside the Buddy Holly center. This time of year they have a “Dia de los Muertos” exhibit in the art gallery. So, that was the colorful backdrop to our first set of primarily children holding their #Unselfie signs. We must say, these kids were ADORABLE. A fantastic and CUTE addition to our Giving Tuesday LBK shoot!

The day after, we traveled down the Lubbock Garden and Arts Center where we shot in the Arboretum. This location turned out to be a FANTASTIC exterior location with a gorgeous, fall colored backdrop. Ross has a knack for finding beautiful back drops in exterior locations. We had more adults show up to this Giving Tuesday #UnSelfie shoot and it turned out amazingly. The lighting was perfect and manageable (which is a real blessing when you’re at the mercy of the elements). This particular shoot filled out the rest of the #UnSelfie people and finished a significant portion of the video production.

After the shooting #Unselfie people at the Garden and Arts Center, it was time to shoot with Texas Tech University Head Football Coach, Kliff Kingsbury at the Football Training Facility.

We were able to shoot in the helmet room. This room contains a helmet from each NFL team that has had a Texas Tech player in it’s roster.

giving Tuesday shoot

Kliff Kingsbury’s helmet in the helmet room.

It was a really cool room, but didn’t quite serve our purposes for this ad. However, the assistant at the front desk. Taylor, was more than happy to arrange for some of the awesome manikins dawning full on football gear to be placed in the helmet room at our disposal. That made the shoot way more interesting and lighting the manikins was a fun obstacle to tackle. Kliff was great on camera and he was so kind. Truly, it was a fantastic experience working with someone on that level. Jacob was pretty excited to be Kliff’s body double for lighting!

Kliff Kingsbury with the Hamil Bros, Cassie Johnston and Haley, Terri, and Jonathan Hamil on the Giving Tuesday Shoot.

Kliff Kingsbury with the Hamil Bros, Cassie Johnston and Haley, Terri, and Jonathan Hamil on the Giving Tuesday Shoot.

Jacob giving a thumbs up while standing in as Kliff's body double on the Giving Tuesday ad

Jacob giving a thumbs up while standing in as Kliff’s body double on the Giving Tuesday ad

Kliff’s assistant, Kirstie, made cue cards for Kliff to read and it was AWESOME! She was such a huge help and it made things go even smoother than we thought possible. It turned out to be an awesome shoot. Kliff filmed for all of a few minutes and then was gracious enough to sign a lot of Tech paraphernalia for us.

Kliff autographing Terri's Texas Tech goodies after the giving Tuesday shoot.

Kliff autographing Terri’s Texas Tech goodies after the giving Tuesday shoot.

At the same shoot, we were able to have Rick Dykes deliver his lines. Rick was very polite and very appreciative of what we do. We had to change the scene up a little and decided to pull the manikins out of the shot. It actually turned out really well, because the daylight flooding through the Texas Tech symbol on the back wall gave us more of a cyan tint to the whole scene. Something that wasn’t in Kliff’s shot near as much.

Rick Dykes with The Hamil Bros and Cassie Johnston on the Giving Tuesday Shoot.

Rick Dykes with The Hamil Bros and Cassie Johnston on the Giving Tuesday Shoot.

All in all, it was an awesome experience and we can’t thank Cassie enough for involving us in such a great project. Please make sure to “Like” the Giving Tuesday LBK Facebook Page, National Giving Tuesday Facebook Page,  the Legacy Event Center Facebook Page, the Buddy Holly Center Facebook Page, the Lubbock Garden and Arts Center.

If you want to keep up with our day to day awesomeness, make sure to check out the Hamil Bros Studios Facebook page and our Hamil Bros Twitter. Invite your friends to keep up with us as well!

And check out our gallery of #UNSelfies from our shoots!


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Giving Tuesday Lubbock- Hamil Bros Studios Video Production.



Sweet Dreams- Doritos Crash the SuperBowl Submission

Doritos Ad Featured image

We have been hard at work here at Hamil Bros Studios. The worst kind of busy is the busy that you have to keep a secret. If you follow our Facebook Page and Twitter Account, you will notice over the last week that we’ve been posting some photos from a secret project. GOOD NEWS! It’s no longer a secret! We are very proud to announce that we are submitting an ad for the Doritos Crash the SuperBowl contest! Follow the link, watch it, rate it, tweet it, share it, watch it again, and tag your friends! Voting for the project will begin January 5, 2016!



Over the last several years, Doritos has been very smart in their advertising for the SuperBowl. Instead of having their own people do an ad, they’ve asked the general public to write, shoot, edit, and submit their own ad ideas. The SuperBowl Doritos ads in the years past have been insanely funny!

About four weeks ago, we finally sparked an idea that we could shoot for this campaign. We wish we would have thought of it months ago, but, that’s how we roll some times. Ross got the ad written in a matter of a few hours and we started calling talent, scheduling, and arranging shoots. This Doritos ad stars the very lovely, Mandy Roberts! Mandy is a very talented, local cosplayer who agreed to help us with the ad. As you can tell, she acted fantastically and we could not have made this ad happen without her. Thanks Mandy!

Primary photography for this Doritos ad began about 3 weeks ago during a spec shoot to pitch to one of our clients. We had the hair-brained idea of a guy proposing to this girl with a Nacho Cheese Dorito. You can see where that took us. We concluded primary photography on Friday, November 13th… Ooooo Spooky, right? Right.

Then it was down to sound design, color grade, and VFX. Those all came out relatively easily!

There are a LOT of behind the scenes people who never show their faces in this ad, but contributed a HUGE amount of help to make this production happen.

First off, we owe a HUGE debt of gratitude towards our wonderful parents who have let us destroy their living room for the sake of film (just moving furniture, bringing lights in, etc).

We also thank our AWESOME intern Massiel, who helped us with our first shoot, by taking stills and pictures for the behind the scenes!

Next, to Cassie Johnston from Alstrom Angels (see more here) for always being a HUGE supporter of our work as well as supplying extras in the form of her family and friends on very short notice.

We thank Penny Jones and the Legacy Event Center for letting us shoot our wedding shots in front of their venue!

Last, but not least, we thank our families, for allowing us the long nights and weekends for shooting.

To all of you who support us each and every day, we cannot thank you enough for your encouragement! We ask you to share and rate our Doritos ad at 5 stars!

We always appreciate your support and feedback about what we do so please leave a comment below and let us know what you think! To keep up to date with our daily stuff, make sure and check out our Hamil Bros Studios Facebook PageHamil  Bros Studios Twitter, and search #HamilBros on Instagram!

Pecan Tree Partners Part 1 of 2

Pecan Tree Partners Ending Title Still

At Hamil Bros Studios, we like to do things a little differently. In some cases, that means taking on jobs that are out of the ordinary. About a year and a half ago, Silviano Garcia, owner of Pecan Tree Partners, gave us a call and wanted us to produce a 30 second TV spot for him.


When we initially met with Silviano at Pecan Tree Partners, he told us that he was bound and determined to use us, but needed to do some cosmetic work on their facility before they wanted to shoot anything. So, we gave him a bid and he accepted it on the spot.

Several months would go by and we’d either contact him or he’d give us a call just to let us know how things were going at their facility. Talk about planting a seed and watching it grow (pun intended). Finally about two months ago, Silviano told us he was ready for us to do our video production at the Pecan Tree Partners facility. So, we made a trip down to Midland to tour the facility. What we didn’t expect was one of the most interesting tours we had ever been on.

Pecan Tree Partners is the only full service pecan processing plant within 100 miles. This means they grow the pecans in the orchard, sanitize them, then process them right there in the facility. It’s truly an awesome process to watch. We had Silviano give us a tour, which would give us a starting point for the script. With all our wonder and amazement, Silviano had the idea to have us shoot for a long form video tour of the plant. That will be discussed in a future blog post, so keep an eye out for it!

We never left Pecan Tree Partners empty handed. Silviano always graciously gave us bags of pecans to take home. That is a business gesture that becomes more and more scarce and we appreciate that! We left the plant and headed back to Lubbock to start formulating a script, shot list, and production design.

We wanted the Pecan Tree Partners TV spot to be inviting in a warm, home-made fashion. Given that, we already knew the perfect warm and inviting voice would be none other than our very Ryan Ramon of Ramon VoiceOvers. We decided it definitely needed to be lit with warm tungsten lights with splashes of daylight color contrast. Along with that, we wanted to make sure to catch “Golden Hour” for our exterior shooting. Once we had the plan figured out, we called Pecan Tree Partners to see how soon we could come down and shoot.

The date was set for September 1st! We headed down the night before to load in our gear since we were going to have such an early start. When we got to Pecan Tree Partners, they let us unload the trailer and set up our 33ft camera jib. The jib takes about an hour and a half to rig and balance and golden hour only gives us a limited time to shoot. So, we had to be prepped and ready to roll as soon as we arrived the next morning.

We arrived at Pecan Tree Partners bright and early on September 1st and commenced one of the most awesome, incredible, and hot shoots we’ve ever been on. It was a 14 hour day of hard work and dedication, and the final result totally made it all worth it.

We hope you’ve enjoyed this post about our Pecan Tree Partners 30 second TV spot. Keep an eye out because we will be posting part 2 where we talk more in depth about the lighting and the tour of the facility film. It’s a blog you DO NOT want to miss. Seriously, pecan processing is ridiculously interesting!

On another note, we want to give a shout out to our great friend Jessica at SHK Advertising for doing our media buying! She always treats our clients with care and respect! Thanks Jessica!

If you live in the Permian Basin, love pecan products, or don’t know what to do with all the pecans around your house, visit Pecan Tree Partners. It’s totally worth it. We’ll even give you their address 😉

Pecan Tree Partners, 4601-B NCR 1162 N Loop 250, Midland, TX.

We always appreciate your support and feedback about what we do so please leave a comment below and let us know what you think! To keep up to date with our daily stuff, make sure and check out our Hamil Bros Studios Facebook PageHamil  Bros Studios Twitter, and search #HamilBros on Instagram!

Please enjoy some Hamil Bros Studios Behind the Scenes photos!


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Pecan Tree Partners – Hamil Bros Studios Video Production, Midland, TX



Signature Stag – Dress Like a Man – Midland, TX

Signature Stag Logo created by Hamil Bros Studios in Adobe After Effects with VideoCopilot Element 3D

After a year and a half of planning and persistence, we are finally releasing our first ad for Signature Stag Fine Menswear in Midland, TX!

We had a blast shooting this spot and it turned out really beautifully. The planning for this ad started earlier on in 2014 with a basic concept. Then, in October, 2014, Signature Stag won our $1000 toward production raffle to support the Covenant Hospital Bullying and Suicide prevention summit and progress really started.

We’ve built a relationship with Natalie Huey, the owner of Signature Stag, over the course of the last year and several months. Our first encounter with her was shooting the Young Professionals in Energy Event held at Signature Stag last year. Later in 2014, we also filmed a fashion show featuring Saxx Underwear.

In July, Natalie had her marketing woman, also named Natalie, contact us about redeeming her winnings from the raffle. We were glad to drive down to midland and catch the awesome Signature Stag storefront looking absolutely spectacular. The idea behind this ad was to dress like a man. We wanted the tone to be bold and confident with the touch of a sultry voice.

When it comes to Voice Over we know there’s only one place to turn to be pushed in the right direction. So, we contacted our good friend, Ryan Ramon at Ramon Voice Overs  to see who he would suggest when it came to a sensual/ sultry woman VO artist. Thank goodness we called him! Without hesitation, Ryan said “You want to use Andrea Hadhazy.” So we headed over to our “Friendly, Girl-Next-Door Voice Over Artist” at AndreaHadhazy.com. All it took was about 10 seconds of listening to her VO demos to know we had to use her. We contacted her and had a script for her and she turned it around within a few hours. We have to say, Andrea is an incredible talent. With no direction, she delivered exactly what we were looking for and crushed the script! We always want the best for our customers and Signature Stag’s “Dress Like a Man” ad, was no different. So, a huge shout out to Andrea for being great to work with and we look forward to using her more in the future! Make sure to check out and “Like” her facebook page, as well!

We’re really pleased with how the spot turned out for Signature Stag and we look forward to producing more high class ads for them in the coming years. If you want more info on what’s going on day to day with them, be sure to check out and “Like” their facebook page and instagram account. Also make sure to contact them about being on their email list where they send out invitations for great parties at the store!

We always appreciate your support and encouragement in what we do! Thank you so much! To keep up to date with what we’re doing make sure and “like” the Hamil Bros Studios Facebook PageHamil Bros Twitter, and subscribe the the Hamil Bros Youtube Channel. Also if you’re on instagram make sure to search for either #HamilBrosStudios or #HamilBros!

Signature Stag – Dress Like a Man – Hamil Bros Studios in Midland, TX

Brink Fleet Lubbock, TX

Featured Image

The Misadventures of Merkel Dergler

Busy is slowly and steadily becoming our middle name here at Hamil Bros Studios. For the last several weeks, we have been hammering out three of the strongest ads we’ve ever produced for a new customer, Brink Fleet, here in Lubbock.



Our contact with Brink Fleet actually started back in October of last year (2014) at Carmageddon, a giant car show, auto auction, and autocross. The night before the official show began we were asked to be a part of an auction in which the proceeds would be going to children’s miracle network. We decided we would offer a production package up for auction and to our luck, Denny Brink from Brink Fleet bid and won the deal!
 In June of 2014, Denny called to ask us a little more about what he had won. So we gave him a breakdown and told us he loved our product. We met with him at Brink Fleet and talked a little more. He told us our most favorite thing to hear when it comes to clients: “You guys tell me what I want.” We had an idea that Ross had been sitting on for about 4 years now.
We decided shooting a spec spot would be our best bet to get our idea across. Sometimes, when it comes to explaining an idea, we don’t do the idea justice verbally, especially when it comes to visual comedy. So, a spec spot would be the perfect way to show what we were going to do for Brink Fleet with little verbal explanation. Our brother, Reed, happened to be in town when we decided to shoot, and who better to use when you need a character on camera? He gladly obliged and Ross began figuring out his wardrobe.
Throughout the shoot we wanted Reed to be a comedic target that people expect to see get into trouble and thus was born, the character, Merkel Dergler. A guy who cuts corners on car deals (and probably cuts his own hair) and it always comes back to bite him. If only Merkel would go to Brink Fleet and buy a good car for a good deal. Reed was a joy to have on set and continually made us laugh, even during the first shoot.
We got the “Fred’s List” ad put together and took it to the fine folks at Brink Fleet so they could see what we intended to do for them. What we hadn’t planned on was Reed creating a fantastic character in the process of putting this ad together. Thus, we decided to make our first series of ads featuring the same character!
From there all we had to do was think of ridiculous situations a person could get into by not buying a car from a reliable source. Thus the Misadventures of Merkel Derlger were born.
We had a fantastic cast comprised for these Brink Fleet Spots! Of course, Reed played Merkel, Kregg Fehr was the part of the crazy salesman, Abby Johnson played Merkel’s blind date, and Don Rogers played the not-murderer.
We laughed a lot til we cried and produced three of the strongest ads to come out of Hamil Bros Studios. Brink Fleet is an awesome customer and we had a crazy blast shooting these ads.
We couldn’t have added the icing to the Brink Fleet cake without Ryan Ramon (aka Cinnamon Butter) of Ramon Voice Overs. He always does us an incredible job! Huge thumbs up to the work he’s doing and we’re so glad to collaborate with him!
As always, we appreciate the support you all give us! To keep up to date with our shoots and other craziness, feel free to follow us on Twitter, like us on Facebook, and subscribe to our Hamil Bros Studios Youtube Channel.
In the meantime, enjoy a few of these awesome bloopers!


Brink Fleet TV Commercials, Hamil Bros Studios, Lubbock, TX




Mzed Sound Advice Tour- Houston, TX

Sound AdviceHouston Certificate of Completion

The month of June has been crazy here at Hamil Bros Studios! We’ve driven all over the state for various reasons, but our most recent trip was to Houston to attend Mzed‘s Sound Advice Tour presented by Mark Edward Lewis. Wow! What an incredibly amazing 8 hour day full of mind-blowing/altering education. We wanted to write a review, but people write reviews all the time and who really likes to read any more? (Just kidding). We’ve put together a video review for the Sound Advice Tour Houston stop and we hope this urges you to attend one of the remaining tour stops!

All in all, it was a crazy day at the Sound Advice Tour. Mark is totally awesome and we appreciate him and Mzed for putting together such a mind-blowing experience. Like always, we are constantly working towards giving our clients the best possible product and we’re proud to say just 11 hours of the Sound Advice Tour has upped our game exponentially.

We did, however, leave out a few key things about the Sound Advice Tour in the video review. The giveaways are AWESOME. Such as a full year of the Adobe Creative Cloud! Also included in the price of the tour is a sound effects pack recorded by Frank Serafine, himself and a free month to Shane’s Inner Circle! We are active members in the Inner Circle (follow the link to check it out) and it’s been another game-changer educational tool in our arsenal.

We are so thankful to Mzed for providing us this awesome opportunity to produce a review of the tour. DO NOT MISS IT! Like we said in the video, if you’re unable to attend BUY THE DIGITAL DOWNLOAD!

As always, we appreciate all the support you show both of us each and every day as we pursue our dreams and have fun along the way. If you want to keep up with more day to day activity, please don’t hesitate to “Like” our Hamil Bros Studios Facebook Page and follow our Hamil Bros Studios Twitter Account!

Mzed Sound Advice Tour- Houston, TX- Hamil Bros Studios

FirstBank and Trust- We Love Small Business

We Love small business Blog image

It has been much too long since we’ve made a blog post and FirstBank & Trust is to thank for that!

For the last two months we have been shooting, editing, and producing 6 separate “We Love Small Business” TV spots for FirstBank & Trust here in Lubbock, TX. We were approached by Benji Snead, Vice President of Marketing, at FirstBank about putting these spots together in conjunction with an advertising campaign put on by one of our local TV stations, News Channel 11 KCBD.

Our job was to film in 18 small businesses around Lubbock to feature them on an ad urging small businesses to enter to win an ad campaign with KCBD. So, we got into the businesses, shot, and colored the footage to pass it on to the station. Along with that, FirstBank wanted to create spots of their own. We were more than happy to oblige!

After shooting the first 3 businesses, Lisa West’s Double Nickel Steakhouse , H. G. Thrash Clothier, and Family Powersports, we went out to 3 different locations around Lubbock to shoot intermediate shots with FirstBank CEO, Barry Orr. Once we had enough content, we went up to Benji’s office at FirstBank to hash out the first style of the “We Love Small Business” ads. Then, from there we made our way to 3 more small businesses, Built For Dreams, Lakeridge Dental, and Ecowater to fill the second version of the first style of ads.



Over the next 6 weeks we continued to tackle the rest of the 18 small businesses for these FirstBank “We Love Small Business” ads. After the first two aired for a few weeks, Benji asked us to come back up to the new FirstBank Operations Center (currently under construction) to shoot with Barry again. We got to take a look around inside and found the PERFECT natural lighting for Barry. Once we had Barry’s footage secured, we were able to shoot the rest of the businesses and swap them out as we got them completed.

This second style of FirstBank ads featured the other 12 small businesses:

Version 1: Duncan Heating & Air, Precision Bodyworks, and Slate Group.

Version 2: Premier Sportsplex, Master Cleaners, and West Texas Pediatrics.

Version 3: Benchmark Lubbock, (Your’s Truly) Hamil Bros Studios, and Wildcat Manufacturing.

Version 4: Danny’s Catering Fins and Hens, Hulla B’lu Home & Decorating, and Eric Minns, M.D. Plastic Surgery.


How could we not involve our favorite icing on the cake from Ryan Ramon at Ramon Voice Overs for yet another fantastic and impressive VO. Ryan, YOU ROCK!

We appreciate FirstBank doing business with us and we look forward to working with them for a long time to come.

To all of our awesome supporters, whether you are friends, family, customers, or just like what we do, we can’t tell you how much your encouragement means to us. You can always keep up to date with us on our Hamil Bros Facebook Page or our Hamil Bros Twitter Account!

Just for your enjoyment we’ve attached TONS of Behind the Scenes (some amazingly provided by Miss Natalie Pullig of Lovely Photos) photos below. Enjoy!






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FirstBank and Trust- We Love Small Business- Hamil Bros Studios, Lubbock, TX

Carter’s Furniture- Making a House a Home- Midland, TX

Carter's- House a Home Image

2015 is off to a fantastic start as we’ve just completed our 2nd TV commercial for the year. Carter’s Furniture‘s “Making a House a Home” spot does what we try do to do with all our clients: It gets them out of their store.

Carter’s has a beautiful store, but we like to get our clients out of the store, because we see the insides of stores all day, every day in local TV ads.

We pitched the idea to Tim Carter and Greg Galvan (The General Manager) several weeks ago and they loved it. We’ve shown the interior of the store in several spots now, and wanted to show Carter’s Furniture put to action in a home. After hammering out some details, we got connected with Greg and decided on a date to shoot in his home. As you’ve seen in this “Making a House a Home” spot, the Galvans have an incredible home. We really loved shooting in the house, because the lighting was already incredible. We just had a tweak a few things here and there with our lighting. We were also lucky enough to get to test some new lighting techniques we’ve learned to give this spot and the home a unique feel. Along with that, why not throw in a buttery, beautiful voice over from Ryan Ramon at Ramon Voice Overs?

While we were packing up after the “Making a House a Home” shoot, we got to talk to Greg about some upcoming shoots and ideas. All we can say that we are incredibly excited to work with Carter’s (as always) and 2015 is going to be an awesome year!

We appreciate all the support from our friends and family not only here in Texas, but all over the states. To keep up to date with what’s going on with us at the Studios, check us out on Facebook and Twitter.

In the Meantime, check out these awesome behind the scenes photos!

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Carter’s Furniture- Making a House a Home- Hamil Bros Studios, Midland, TX

Alström Angels (Promotional Film Lubbock, Texas

We’ve been working on several promotional films to kick off 2015! One of them is a film promoting a local, non-profit organization, Alström Angels based in Lubbock, TX.

Alström Angels is focused on raising awareness and research funds for the orphan disease Alström Syndrome. There’s not much that we can say other than watch the video. It has a wealth of information about the disease and it’s a very worthy cause to support.

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“Epic” by The Diamond Company (Commercial Odessa, TX)

Screenshot from our Epic Diamond Company Ad

Epic Diamonds, What can we say?

2015 has started with a BANG for us here at Hamil Bros Studios. We’ve had several longer projects under way and we’re now very excited to release our first TV commercial of the year: “Epic” by The Diamond Company!

A few weeks ago Craig Bommersbach of The Diamond Company in Odessa called us again to put together another TV commercial. He told us how much he loved our first television ad we produced for them last summer and wanted to be more active in advertising this year. So we sat down with Craig and his father to work on what would become “Epic” by The Diamond Company.

Craig told us they loved our work last year, but wanted a television commercial with a little more edge. They showed us an idea they had come up with and wanted to know if we could refine it to create an epic diamond spot that would catch people’s eyes. Luckily, we had the perfect set up in mind for creating a cinematic epic diamond commercial.

We pulled out all the stops and brought in some macro lens adapters for our lenses and pulled quite a lot of post production time, but it was all worth it. Our next step in creating this epic diamond ad was to find the appropriate music. After some searching, we found the PERFECT music to accompany this intense commercial.

Lastly, we brought in an incredible voice talent to put the action cinema icing on this epic diamond cake. Ryan Ramon of Ramon Voice Overs did an incredible job of capturing exactly the sort of VO we needed for this commercial. We told him we wanted the same voicing you hear on epic action movie trailers and he delivered amazingly. We applaud you, Ryan, for being ridiculously awesome! Make sure and check out his website to hear more amazing voice work!

As always, we cannot thank each and every one of you for your support of what we do. Give us a shout on our social medias, Twitter and Facebook . We always love to hear your feedback and it’s very important to us!

Can A Diamond Be THIS Epic?- Hamil Bros Studios, Odessa, TX

New Happenings at Hamil Bros Studios

HB-Jets-Logo Hamil Bros Commercial Video Production Lubbock

We are very excited to announce that Hamil Bros Studios is no longer solely a video production studio!

Over the last year we’ve had several people ask us how they get their TV commercial on air after we shoot and produce it. Our only option at that time was to refer them to the television station sales people or to a sales specialist at a cable company. That wasn’t the best thing for our clients and we have taken steps to remedy that: we have added a media buyer to our team. She will intercede with the TV stations and cable companies on behalf of our clients and make sure that their ads are being shown to the people who need to see them.

We also have added graphics design to our services. We have partnered with an excellent graphic artist to be able to give our clients the best, whether it’s a new logo or a print advertisement.

We are extremely excited to see what this year holds in store for us and our clients!

Thanks for a great 2014!

Hamil Bros Sky Map

Welcome to 2015! It’s hard to believe that our first year as Hamil Bros Studios has come and gone, and what a year it was. Our growth as a video production company was astonishing and there are so many people to thank that I couldn’t list them all.

Every production was a new challenge and every time we got out a camera, it was to attempt something we hadn’t attempted before.

The year started out a bit rough, but, by the spring, our momentum was picking up. With some good business coaching, we traveled a distance that would have taken years and still never been reached.

Along with pushing our boundaries with every shoot, we had some once-in-a-lifetime opportunities to meet and learn from some of our video production heroes.

As we dive head-first into the new year, enjoy taking a look back at some of the moments from last year.

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(I do have to mention, that the reason there aren’t many pictures of Jacob is because he was the one taking most of the pictures…)

Nations – Robin Renfrew Poetry (Video)

Nations Screen Grab

At Hamil Bros Studios, we are always trying to expand our versatility. Working with Robin Renfrew on her “Nations” film has really pushed us in a different direction that we had yet to explore and we are very pleased with how this film turned out.

Robin Renfrew (visit her sight here to learn more about her) is a talented poet, speaker, and encourager that approached several weeks ago with a little bit of a concept for a film in mind, but didn’t know how to execute it. She sent us an email explaining exactly that and something to the effect of it being alright if we thought she was crazy. We talked about about it and decided why not see what she wants to do and what she has to offer.About two weeks after that, we met with Robin at a Steak and Shake and had her explain to us what she wanted. As mentioned earlier, Robin is a fantastic poet and has really written some great pieces. For Robin, her sole purpose for these poems is to touch the lives of others. Whether it be charging those who read them to bigger and greater heights or simply letting someone out there know that the author has the same struggles, Robin has a knack for getting the point across very well.As we sat there, we went through 5 different poems, just to get an idea of what Robin writes and her “Nations” poem struck us to the heart the moment we saw it. Once she hooked us with the poem, it was only a matter of moments before the wheels started turning in our brains.

We had the vision and concept figured out for Robin’s “Nations” film, now it was a matter of getting it approved. We emailed Robin and asked her what she thought and she LOVED the idea. Her immediate response was “When can we start filming?” To which we replied, “We can start tomorrow!” We were really excited to see how this “Nations” film was going to turn out.

Our next mission for Robin’s film was to find a location. At the point we decided to shoot, we had less than 24 hours to find a location. We called our good friend Jimmy Henderson of Green Street Construction, because we really wanted an industrial set for the “Nations” film. Jimmy replied immediately saying he had a fellow in mind who would most likely have a warehouse available for us. Jimmy said he would contact his friend the next morning.

The following morning, Jimmy sent us the contact information of Barry Rose, the warehouse manager for Lov-Cot Warehouse . We called Barry and said we’d meet him within the hour to scout some warehouses for a location for “Nations”. We got to the location and were floored by just how perfect it was for Robin’s “Nations” film. The only problem is that the warehouse was rather old and was full of holes in the sheet metal. We decided to shoot after dark so we didn’t have to deal with the sun shining through the holes in the walls.

That afternoon, we met up with Robin to finalize that location and to prep for the “Nations” shoot. We got all the specifics like the location, shoot time, lighting schematic, camera moves, etc. locked down during our meeting and agreed to meet up later and head to the warehouse.

Once we arrived at the warehouse, the setup for “Nations” was pretty simple, but still interesting. Once we did the lighting, our next step was to set up our dolly track for our camera moves. Shooting went relatively well for “Nations” minus the fact that it was rather chilly after dark in an old cotton warehouse. We managed to keep warm and get everything shot like we wanted!

The idea was to set things up where it looked like images were being projected on the back wall. The problem lied in the fact that we didn’t have access to powerful enough projectors and the power in the warehouse probably wouldn’t have held up. So, we shaped the light to give it an interesting shape that would separate the two projections yet leave room for our faceless narrator.

The footage came out really well, but “Nations” wasn’t near finished.

From there, we had to record Robin reading the poem in a controlled environment. The warehouse was right next to the train tracks and we had train whistles blowing all evening. So, we set up a make-shift booth at our grandparents’ house and recorded a few good takes of the reading.

Robin did a fantastic job reading consistently so the syncing was easy.

After that, Ross assembled an edit and sent it out for approval. It was immediately a success. After that, every single shot had to be motion tracked in order to attach the projected images to the back wall. This took some time, but, it was very successful.

Once that was done, we hit up the internet for some stock footage to put on the back wall. The poem was, after all, entitled “Nations” with a call for Christians to reach out to the nations of the world and we needed something to show these foreign destinations.

That was it. We had it all finished. Just a few minor tweaks to finalize the film and it was done. Robin was very pleased and we couldn’t be happier.

As a side note, we mentioned that it was cold the night we filmed. Since we didn’t have a makeup artist on-site, our noses all turned pink; including Robin’s. It’s amazing what a little work in the computer can do to add a little bit of “makeup” afterward.

Nations- Pink nose before/after


Per Robin’s Request, “Nations” is available for promotional use. If you or your organization would like to use this film to promote your upcoming missions, please contact us at info@hamilbrosstudios.com for more information on how to obtain a usage license.   

As always, we appreciate your support in everything we do and we love to see your feedback either just below the post here on our website, or on either of our social medias (Facebook and Twitter).

In the meantime, enjoy our behind the scenes photos!


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Carter’s Furniture Cookie Cutter TV Spots- Hamil Bros Studios

Cookie Cutter

We are really happy to release our Carter’s Furniture “Cookie Cutter” ads this week!


We have been so fortunate to work with Carter’s Furniture this year and we are very proud of our latest ads showing that Carter’s brings you unique furniture unlike the cookie cutter furniture stores out there.

This series is was a great suggestion from Carter’s General Manager, Greg Galvan. Initially we were asked to shoot specific couches and dining sets in the store. Our wonderful friends at Carter’s knew they wanted to highlight these pieces in their next set of more generic commercials, but didn’t know how they wanted to tie them together. A few days after we filmed in the store, Greg got a hold of us and told us his idea pertaining to cookie cutters. He said that one of the foundations of Carter’s is that they give unique pieces to fit the personalities of their unique customers. They didn’t want to present bland, cookie cutter furniture that you could buy anywhere.

After some discussion with Greg we decided to schedule another shoot for the introduction to the “Cookie Cutter” ads. Greg asked us if we could somehow get some shots of someone using a cookie cutter on cookie dough and tie that in with the commercial. Of course, we agreed and our minds went directly to our grandmother, Jeannette Hamil. This is actually not the first time her cookies have appeared in a Carter’s Furniture commercial. Her cookies are delivered by Mrs. Claus to Santa in our previous “Santa Shops At Carter’s” ad found here.

Anyways we called “Memaw” up and asked her if she’d be interested in somewhat appearing in our “Cookie Cutter” commercial. She lovingly agreed… Thank Goodness! We arrived at her house and began to set up. We didn’t realize we were in for a hilarious ride! We asked if she had an apron she could wear, which, in retrospect, seems like a dumb question considering she’s a grandma. You would not believe just how many aprons she had! She would go through a drawer in her kitchen and pull out several. Then, head to the dining room hutch and pull out several more. Then, she would run to her utility room where she would open up a cabinet and pull out even more aprons! There were aprons galore. We had a great time laughing at this “Cookie Cutter” shoot.

Once costuming was done, we managed to get the shots we needed relatively quickly. We can’t thank Memaw enough for helping us with our “Cookie Cutter” ads and baking us a few amazing chocolate chip cookies while she waited for us to finish setting up! All around, it was an amazing shoot and a great experience. We’re so glad that we were able to be involved with another project with Carter’s and the amazing people there.

Thank you all for reading this Blog! We always love to hear your feedback, so please post a comment below! We also love to here from you on our Facebook and Twitter where you can see what we’re up to more on a day to day basis. Thank you all for your incredible support and in the meantime please enjoy some of our Behind the Scenes photos below!




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Carter’s Furniture Cookie Cutter TV Spots- Hamil Bros Studios Lubbock, Midland, Odessa, Texas


Musical Heritage of LCU Film (VIDEO) – Hamil Bros Studios

LCU Musical Heritage

It’s been a nutty two weeks for us here at Hamil Bros preparing and delivering the LCU Musical Heritage film.

A few weeks ago, Sheila Dye, Director of Alumni relations at LCU, contacted us to put a film encompassing the musical heritage of LCU together. The musical heritage film was to be the opening video for
The Vocal Majority performance on LCU campus November 8th. The day after Sheila called us, we sat down to have a meeting with her to see in which direction they would like the film to go. Sheila gave us a bunch of incredible information along with more than 10 yearbooks spanning from 1957-present day. We were very excited about the job, but a little stressed with our time frame being only two weeks until delivery.

Our first shoot for interviews was to take place a few days later when we went to the Midland/Odessa area to film for another client. We figured why not have an interview shoot while we’re down there? It was a little hard pressed to find people to interview in such a short time span. Luckily our Dad, Lonnie Hamil of Spring Creek Ministries, had a great story really showing the true color of LCU’s musical heritage. Along with a lot of laughs, we got the story on camera and it was the first piece of the puzzle of the musical heritage film.

Two days later, I headed to Lubbock to bring gear for our second set of interviews for the musical heritage film. We were lucky enough to have one of our interns, Massiel, on hand to help us for this particular shoot. We owe a great deal to her extreme helpfulness! Thank you Massiel! It was great getting to interview these great people about their experience of LCU’s musical heritage. Samantha, Megan, and Izzy all had wonderful things to say about music at LCU and they really helped set the tone for the film.

Now we were on a search for music. How can you have a musical heritage film without music? The answer is that you can’t. Our search for music was a bit of a difficult process. Then lightning struck Ross in the brain. He proposed we talk to Dr. Philip Camp, Director of the LCU Praise Choir and Chamber Singers, to see if we could do a recording of a slightly different arrangement of “The Lord Bless You and Keep You.” Dr. Camp graciously agreed to help us out! We headed to LCU the following monday and set up to record the Praise Choir singing this incredible piece. After setting up we ran to the beginning of chapel to catch a little bit of footage of singing for the musical heritage film. Once chapel was over, the choir students began to fill the recital hall. It was great seeing so many familiar faces and getting hugs from the kids. We recorded our special arrangement of “The Lord Bless You and Keep You” and were on our way!

It was very difficult to figure out how to encompass over 50 years of incredible musical heritage into just 3 minutes of a video. Well… we actually fit it in 4 1/2 minutes. Either way, the task was a bit daunting. We finally figured out we were looking at the film in too narrow a scope. We broadened our view and the script rolled off Ross’ tongue with me sitting at the computer writing every word he said. Once we got a script down, we headed over to our Grandparent’s house and I recorded the Voice Over for the musical heritage film. I was pretty excited, this being the first professional VO I’ve ever done for us.

Once we made it back to the office, we worked at putting the VO with the music we had recorded and found that it the Praise Choir music really fit for the introduction of the film, but not for the entire film. So, Ross and I both went on the hunt for music. Several hours later, we found the perfect match for the tone of the musical heritage film, actually being two separate songs.

Now we had the foundation of the film, it was now time to turn our attention towards the yearbooks and general editing of the musical heritage film. I scanned a lot of pictures from a LOT of yearbooks, but our eyes were opened to some really cool facts having to deal very personally with our own upbringing. Upon looking into the 1959 yearbook in detail, we discovered our grandfather, Jack Rigney, was a instructor of photography for the 1958-1959 year at Lubbock Christian College.

Our grandpa, Jack Rigney, in the 1959 LCC yearbook.

Our grandpa, Jack Rigney, in the 1959 LCC yearbook.

I scanned away at lots of photos as Ross built some incredible After Effects compositions to really bring this musical heritage film to life. Several days before the Vocal Majority Event, we met with Sheila and a handful of other faculty and staff from LCU to let them view/ give revisions on the first draft of the film. Later that morning we met with President Tim Perrin to get his feedback on the film. After our meetings, we headed back to the office to do some simple revisions.

Once the revisions were complete, we wanted to color correct the musical heritage film for projection. So we went back to our grandparent’s home and color corrected on their projector. That, in itself, was a really neat experience.

On Saturday, November 8th, we were able to finally show our LCU Musical Heritage Film to a crowd of around 650 attendees. It was very well received!

Photo of The Vocal Majority performance!

Photo of The Vocal Majority performance!

Our sponsorship slide at the Vocal Majority Event.

Our sponsorship slide at the Vocal Majority Event.

As always, we really appreciate the support we receive from our clients, friends, and family. You can keep up to date with more of our day to day activities by following us on either Facebook or on our Twitter!


In the meantime, enjoy our behind the scenes photos below!



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LCU Musical Heritage Film (VIDEO) – Hamil Bros Studios Lubbock, TX

Adobe After Effects World Conference- Seattle, WA

AE World Conference_Resized

Well we have been so busy we couldn’t see straight the last several weeks! First off, we had an incredible experience at Shane Hurlbut, ASC (Facebook and Twitter) ‘s Illumination Experience Tour (Facebook and Twitter) in Dallas September 20th and 21st. We came back to Lubbock and had a day before we flew off to Seattle, Washington for the Adobe After Effects 2nd Annual World Conference.

We left Lubbock Wednesday, September 24th, and flew through Dallas, Albuquerque, and on to Seattle. We had all of Thursday to go and do what we wanted before After Effects World, so we had the Hotel shuttle drop us off at the nearby Bellevue and Lincoln Squares. We actually stayed in Bellevue (which is like a suburb of Seattle), so we did not actually stay in “Seattle”. One of the hotel staff took us over there and dropped us off mid-afternoon and the sun was shining making for a really beautiful day. The mall there IS INCREDIBLE. We just walked around and met people in neat stores and they were really nice to give us really great info on what sites to go see and how to get to them, giving us a plan before and after After Effects World  That evening we went and saw most of Maze Runner, but had to leave before it was over so we didn’t have to take a cab back to hotel instead of the free shuttle. So we still don’t know what the ending is…

Anyways, Friday was the beginning of After Effects World. It was a TON OF OVERWHELMING INFORMATION that was really great to soak up, but our brain sponges were already full from the previous weekend workshop in Dallas. The morning started off with a great keynote from Steve Forde (Twitter). Steve touched on a few things we’re not allowed to talk about. Needless to say, they were all very, very exciting updates on Adobe After Effects that will be released in the next several months. We had to sign an NDA or Non-Disclosure Agreement saying that we are not allowed to tell what we heard at After Effects World. What we can say is that these advancements are MOST DEFINITELY going to help us give our clientele better end products. The rest of the day was pretty interesting. It was a bit more laid back where we got to listen to the developers of Adobe After Effects talk about new and upcoming features as well as discuss things that the general public might like to see. After the discussion groups ended, we got to go the After Effects World Expo and Happy hour where we were able to meet some vendors such as Pond5, Maxon, Borris FX, etc.  Thus ended day one of Adobe After Effects World.

Saturday or day 2 of After Effects World was pretty awesome. We broke up into different sessions for the time slots and we pretty much got to choose where we wanted to go for each slot depending on what interested us. So we went to some great sessions.

Our favorite session of day 2 of After Effects World was presented by the guy responsible for all of the inside glowing graphics of Iron Man’s helmet for Iron Man 3 and The Avengers, Jayse Hansen. He created a lot of the display screens in the Helicarrier in the avengers. He’s also done display screen work for Mocking Jay 1 & 2, Ender’s Game, Disney’s Big Hero 6, Rise of the Planet of the Apes, and Need for Speed. He’s an incredible brain and opened up our minds to some incredible ideas on how to improve our productions. He also let us take photos with him!!


Jayse_Jacob Jayse_Ross

Also on Saturday we figured out that Bungie (The creative video game studio that created Halo for the Xbox) was a block away from our convention center. So we got to go up there and the security guard let us in to take some pictures (in the slideshow below). TOTAL NERD MOMENT. Never did I ever think I’d ever get to stand in there. So that was cool.

The Keynote speaker for day 2 of After Effects World was Video Copilot‘s very own Andrew Kramer!  He’s done visual effects work in the new Star Trek and Star Trek: Into Darkness with Chris Pine, Mission Impossible: Ghost Protocol, and Super 8. When Andrew isn’t co-piloting, he works for JJ Abrams at Bad Robot! He also designs a lot of software that we use on a daily basis. So we were totally nerding out when he spoke and his keynote speech was one of the most heart touching/ incredible speeches I’ve ever had the pleasure to sit through. You can watch it here. We strongly suggest you watch it!

AK_Jacob AK_Ross

Sunday or day 3 of After Effects World was a nice wrap up to the conference. Wrapping up the whole weekend was a great keynote from Jayse Hansen, whom we mentioned above.

Monday was our last day in Seattle to do what we wanted! We went up to the space needle and rode it up and got to see Seattle from 560 ft in the air. It was really beautiful! Then we got to go visit the EMP museum. It was like a Jimmie Hendrix/ Nirvana Museum, but also had a Sci Fi Film, Fantasy Film, and Horror film museum as well. WE LOVED the film museums. They were all incredible!  All in all we really loved going to After Effects World in Seattle and look forward to going again next year!

Well that’s quite the blog! As always, we appreciate your support! Don’t forget to follow us on Twitter and Facebook for smaller updates. We will also post a video of our adventures once we get the time to put it all together!

In the meantime, enjoy all the photos we took in Seattle! There are a quite a few!



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Adobe After Effects World Conference- Seattle, WA

Suicide and Bullying Prevention Raffle (redirect)

HB-Jets-Logo Hamil Bros Commercial Video Production Lubbock

Carter’s Furniture: where Santa Shops

Carter's Furniture Christmas

Christmas is just around the corner and we decided that Carter’s Furniture (Midland, TX) would be a great place to start for the holiday video production.

A couple months ago, I was talking to Jacob about his potential commercial idea for another client and had the idea of having Santa sitting at a nice desk. I asked Jacob where we could find a nice desk and then it hit me: Carter’s Furniture has nice desks… “You know what would be a great idea for Carter’s?” I shouted in his ear. Thus, the idea was born.

Not long after, Jacob and I paid a visit to the furniture store and spoke with Greg and he loved the idea. It was not long after that we had Tim Carter’s approval and we proceeded.

Once we got the go-ahead, Jacob and I had put out a casting call on Facebook looking for a Santa for the Carter’s Furniture Christmas ad. We received several recommendations and referrals but landed on the perfect guy.

Meggan Bailey and Jeff Allen (Car Chasers) shot us a message on Facebook and suggested her father, Jim Bailey. He had done several television shows and movies and we were extremely excited at the proposition.

After going back and forth with Meg and Jeff, everything was set: Jim was going to be our Santa Clause for Carter’s Furniture.

Next, we had to find a Mrs. Clause. The first person to come to mind was our friend, Montie Garner. She graciously accepted the part. She asked me what Mrs. Clause would wear, and I really left it up to her and her elegant taste to come up with a costume.

A few days later, Jim and I arrived in Midland and met Jacob, Reed (our brother), and Reid Miller (our intern; aka: “Miller Lite”) and started unloading and getting set up. It took us about 2 hours to get the lighting and atmosphere set like we wanted it. About half-way through the setup, Montie arrived. When she stepped out of her vehicle, my jaw hit the floor. The outfit was amazing! I asked her where she found such a grand Mrs. Clause costume in August and she responded with, “I made it the other night.” I guess we know who to contact for costumes here on out.

The shoot took about 2 hours once the camera started rolling. Everything was perfect.

I put Jacob on the edit for this spot and he did a fantastic job. The only issue we had was finding a closing shot. I ended up taking an unused shot from our spring shoot for Carter’s Furniture and color graded it and added snow.

This was a wonderful experience with a fantastic cast and a top-notch crew.


Behind the Scenes photos

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Shane Hurlbut’s Illumination Experience Tour

Ross and Jacob with Shane Hurlbut, A.S.C, on the Illumination Experience Tour in Dallas, TX

It is no secret that our business is high-end video production. One thing we constantly do is educate ourselves. This last weekend, Jacob and I were afforded the opportunity to attend Shane Hurlbut, A.S.C.’s, Illumination Experience workshop.

A misconception about the video production world is that it is as easy as just pointing a camera at a subject and hitting the record button. This  couldn’t be farther from the truth, and our clients can and will attest to that.

One of the big factors in video production is cinematography. In short, this is the art of lighting a scene, positioning a camera, and determining the camera’s motion during a scene.

Shane Hurlbut, A.S.C., does this for a living and does it well. He also has a burning desire to share his knowledge with those who are in the pursuit of high quality production, ergo, his Illumination Experience Tour.

Now, there are a ton of courses available from people who do this sort of thing on a regular basis, but, there are none like Shane’s Illumination Experience Tour. His credits include movies such as Need For Speed, Act of Valor, Terminator Salvation, and so on. This man is no amateur. His most recent feature is a movie called “Fathers and Daughters” with Russell Crow (A Beautiful Mind, Gladiator), Aaron Paul (Breaking Bad, Need for Speed), and Amanda Seyfried (Les Misérables, Mama Mia). This guy is absolutely the real deal.

Not long ago, he started a subscription based education community called “Shane’s Inner Circle” where he goes as in depth as possible teaching things that you can only learn from someone who works on large- studio feature films. I was an early adopter and signed up before it was officially launched because I have been following Shane for some time on his blog and have learned more than I could ever explain. This was an opportunity to have a direct connection with someone who I look up to and hold in such high regard.

Shortly after the launch of the Inner Circle, Shane made the announcement of his Illumination Experience Tour.One part is called the Illumination Workshop. It is a day where you get to spend a full day in a room with Shane and his crew watching and breaking down segments of movies he shot and getting your hands dirty working an actual set lighting and shooting a scene from “Crazy/Beautiful.”

The other part is in limited cities and it is called the Experience Masterclass. It is about a 12-hour day where you start off with the set of Air Force One from “Swing Vote” and all you get is some walls, some practical lights, and some set decorations. From there, those who attend take turns in different positions and the class has to light the set, position the camera, move props, you name it. The later part of the day, you move to another area of the Air Force One set and light a different scene. We finished up moving back to the Crazy/Beautiful set and lit the same scene from scratch several times. The attendees are the directors and crew. Once each lighting setup is done, we shoot the shot and Shane helps break down how he would have done it and why.

You can attend one or both days and I cannot recommend the Illumination Experience Tour highly enough.

Jacob and I, were given a unique opportunity along with both classes in Dallas. We got an extra day with Shane. We were contacted and asked to come up a day early and help load in and set up for the workshop and masterclass. We figured that we would get there and be pack-mules and maybe Shane would show up, give marching orders, and head to his hotel room to prep for the next day. Not at all! Shane showed up and was completely involved in the whole process. He introduced himself to us and a little while later caught us and said, “Hey, you guys are Inner Circle members, right? Aren’t you the ones who were [messing] with my GoPro mods?”

I, being completely awe-struck, shook my head like an idiot and was just floored that he KNEW who we were. Jacob and I were there from 4pm to about 12:30am (8.5 hours) and Shane was there for most of the time. That night, we forged friend ships with his road crew and a couple of other guys (Les and Mayson) who were also there to assist with the Dallas stop of the Illumination Experience Tour.

We got to spend 3 days with Shane totaling about 32 hours and we came back with our brains completely stuffed.

I know this post is long-winded, but, I cannot stress enough, how important it is that you attend this class if you aspire to be behind the camera.

The other thing I really want to make mention of is that this isn’t a tour where the keynote speaker is introduced, comes out, does his thing, maybe does a Q&A, and goes into seclusion. The whole event is a Q&A and Shane stays and mingles the whole time. He is a very real person. He calls you by your name. He will make fun of you (completely in jest). He will fire you from the set for not being able to tell time (you will have to attend to find out about this inside joke). He will be your friend. And most of all, he will be more grateful than words can express that you made the time to join him in the experience.

But, enough about Shane 😉 I’m going to talk about his crew. We worked with every crew member at some point during the set-up night. David (Shane’s Personal Assistant), Jeremy (Shane’s Tour Manager)

, Matt, Larry, Alex, and Freddy (aka. Fred Jackman, #Frackman) [please, forgive and remind me if I left anyone out because my brain is fried after this weekend] were all bros be the end of it. They never talked down to us or treated us like a couple of idiots who had no clue what a lot of the stuff was because we’ve never even seen some of the tools before. If we didn’t know what something was, they explained what it was, what it did, and how to use it. They did this all weekend. Shane is great and all, but, he admits that the tour wouldn’t be successful without his crew members.

There are not enough nice things that I can say about this tour and if you can afford to go and you choose not to, then you must be brain damaged.

I cannot wait to share what we have learned and I really cannot wait to apply it for our clients.

We must also thank our awesome cousins, Steve and Katy Esquivel, for letting us crash at their house the last three evenings. Without them we wouldn’t have been able to afford to make the trip and stay in Dallas for the Illumination Experience Tour.


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Carmageddon – Lubbock (Video)

Carmageddon in Lubbock, TX

The Carmageddon Proposition

Earlier this week, I received a call from Jeff Allen (Car Chasers) where he and Heathen (FMX) asked me if we could put together a television commercial for “Carmageddon“. It is a one day event at the City Bank Coliseum in Lubbock, TX, with a collector car auction, car show, and car racing.

The Carmageddon TV Commercial

We’ve been doing some video production with Jeff and Meg for a few months and it just so happened that we had footage from the last auction they held in Lubbock and from an autocross race earlier this summer. So, I had all the elements I needed to put the Carmageddon ad together. I figured it would take me 5-6 hours to go through all of the footage from the previous events and put something together.

I was wrong… Since the Carmageddon commercial was going to be the first ad we’ve had aired in Lubbock, I really wanted to knock this one out of the park. Thus, came the over-kill.

The Carmageddon Process

When thinking about “Carmageddon” the first thing that comes to my mind is “post-apocalypse.” The second thing is the movie, “Armageddon.” So, for me, it had to be a combination of asteroids and desolation while getting the message of the commercial across.

I scoured through all of my stock footage to see if I could find something I could turn into a wasteland. Unfortunately, I didn’t find anything. Out of all the video production we’ve covered this last year, not one single thing that I could use for an opening sequence. My next course of action was to find a still photo that I could animate, and that’s where it came from (more on this process in a later post). I took the still photo, added my asteroid, some fire, and some 3D text and turned it into utter destruction.

Once, I had that piece mostly finished, the next step was to put some music to it.

If you’ve followed our blog for very long, you know that Jacob handles the majority of our music, so, I put him to the task of finding something to use. He sent me a song that he had written and recorded a couple of years ago and that became our Carmageddon theme song.

From there it was a matter of building the closing title shot and filling in the rest with footage from our previous video productions.

The Carmageddon Delivery

One thing I like about my work is the satisfaction of every project we do is my new favorite project. I love all of our productions but, each one is something new and there’s something new I love about it.

Another thing that I absolutely love, but comes on rare occasion, is the opportunity to see our clients’ faces and reactions when they see their video for the first time. Last night, may have been the best one.

Jacob and I met up with Jeff, Meg, Heathen, Jim (our Santa Clause), and Eric to show them the Carmageddon television commercial.

Since we were in a loud environment, Heathen brought in a couple of sets of headphones. I don’t remember who had the headphones first, but, I’ll never forget the reaction from both Jeff and Meg when the final shot came on the screen. It was a loud “OHHHH!!!!” and “Whoah!” from both of them. They all took turns with the headphones and we put the spot on repeat.

It was easily the best viewing experience I’ve had with anyone we’ve done a commercial for.

We couldn’t be more grateful to have them all as friends and to now be the only production company endorsed by our friends in The Car Chasers… And Heathen 😉


We hope you all make it out to Carmageddon. It’s going to be one heck of a day and we will even have our own booth set up so come by and visit!

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