Wow! What a year 2016 was!
It had it’s extreme ups and downs, but, for Hamil Bros Studios, it was a lot of up. There are so many people we can thank for that, but, alas, my memory is not good enough to remember them all. So, if you played any part in our year, last year, we send you our deepest gratitude.
So, I know you didn’t come to the blog to read my 2016 Academy Awards speech. I’ll get to it.
The nice thing about a new year is the opportunity to continue moving forward. Now, we have that opportunity every time we wake up and we still draw breath, but, the new year seems to really shine some light on it.
What is our focus moving forward? Good question. Our focus is simple, stick with what we know and what we are good at, and get better at it. In order to do this, we have to identify what we are and what we aren’t, and, in the process of writing it out, maybe you will get some insight to whether Hamil Bros is the right choice for you to make in your video production needs.
What aren’t we? What are we?
- We’re not everyone’s solution to video production in advertising and promotion.
What? That doesn’t make sense? Yeah… It kind of does. Let me explain: certain businesses want to advertise just for the sake of advertising. Sounds silly, but, it’s something that’s been sold for years and that’s just how it is. No matter how good or bad the production, they don’t care. They just want to be on TV. Fair enough. But, that’s not what we’re here for.
So, what are we? We’re here to help businesses and organizations elevate their brands. You want next level video production? Hamil Bros Studios is your next level video production.
- We’re not in this to keep production simple.
If you’e seen any of our behind-the-scenes photos or videos, you have probably recognized this, but, it is still worth saying.
We’re not just going to plop a camera down on a tripod and do a bunch of pan-and-scan of your store. We’re going to give the camera life and we’re going to give you something emotional.
We’re not just going to throw a couple of lights up and blast you in the face for your interview. Every interview has a certain feeling and moving/shaping the lights to capture that feeling is what you can expect. Does it take more time? Heck yes! But, it’s so worth it.
- We’re not going to do things the way they’ve always been done.
Granted, there are certain technical things that, indeed, we will continue to do. But, that’s not what I’m talking about. If you’ve seen any of our ads, the concepts are vastly different. The message may be similar, but, the delivery will be different. Within reason, we’re not going to give you something that you’ve ever had before. We’re going to give you something fresh and something that you can get excited about.
- We have not arrived, nor will we ever.
We’ve all seen TV ads that just feel stale and really don’t do anything for anyone. Now, there’s always a chance that that can happen, but, when every ad that comes out of a studio feels the same as the last, then it feels that there’s no motion.
We continually strive to keep pushing ourselves forward; trying new techniques, using new equipment, and ALWAYS ALWAYS ALWAYS educating ourselves to be able to offer the best production we possibly can. Could it always be better? Sure, but, that’s why we try to raise the bar, every time we set out on a new project.
We are Hamil Bros Studios. We are here to make you look better.
Happy New Year, Everyone!