Spring Creek Ministries | Giving Tuesday Video Campaign | 2023
Giving Tuesday holds a special place in our hearts at Hamil Bros Studios, especially when it comes to our decade-long commitment to Spring Creek Ministries—a non-profit championing Faith Based Crisis Intervention. In our recent Giving Tuesday campaign, we went above and beyond, exceeding the $35,000 goal. Discover how we revamped their image, utilized powerful video content, and hosted a remarkable live stream event to redefine their cause and secure crucial funding.
1. Crafting a Compelling Narrative
Giving Tuesday is more than just a fundraiser; it’s an opportunity to redefine and revitalize your organization’s mission. For Spring Creek Ministries, our first step was crystallizing their cause as Faith Based Crisis Intervention. This clarity became the cornerstone of our campaign.
2. Video Production as a Catalyst
Video storytelling is a potent tool for evoking emotions and connecting with your audience. We initiated the campaign with a poignant video, revisiting the past and elucidating Spring Creek’s mission. Leveraging a treasure trove of footage dating back to 2013, we tailored videos to specific audiences, showcasing the impact on individuals helped by the ministry.
3. Branding Reinvention
In tandem with video content, we modernized Spring Creek Ministries’ brand to better reflect their purpose. While not our typical work, our extensive history with the organization allowed us to create a fresh, purposeful logo. Witness the transformation in the before-and-after images below!
4. The Grand Finale: Giving Tuesday Live Stream
The pinnacle of our campaign was the all-day live stream event on Giving Tuesday itself. Diverse speakers from various walks of life, including Randi Brackett (Vice President of HarperFest), Tristi Weston (Author of Our Long Goodbye), Brad Birdson (Owner of Birdsong Automotive), and Rodney Thomas, shared their perspectives on the importance of Spring Creek Ministries. This immersive experience not only raised awareness but also connected with our audience on a personal level.
If you’re aiming to elevate your non-profit’s impact on Giving Tuesday, North Texas Giving Day, or any fundraising event, Hamil Bros Studios is here to help. Reach out to us, and let’s collaborate to make your next campaign unforgettable. Together, we can create a lasting impact and transform your organization’s future.
Behind the Scenes