The Lubbock Youth Orchestra Promotional Video Messaging
When we first started discussing the promotional videos for the Lubbock Youth Orchestra, the messaging had to be clear and it did not take long to arrive at that messaging: LYO is extremely valuable to the students and it can’t be done without donations.
Who delivers the message?
With these types of video production, this is the first question that must be asked.
After brainstorming for a bit Jacob, Ross, along with Molly and the rest of the crew at Lubbock Symphony Orchestra decided on hearing the voices of 4 different demographics.
We would interview current students, past students, conductors/staff, and parents.
Several students and parents were named as good candidates for the interviews.
We had a plan and it was time to begin executing.

Finding a Location in west texas
Location is Key
Picking the location was fairly easy. We decided on shooting at Coronado High School. This is where the Youth Orchestra rehearses, so we would have access to nearly all of the students, parents, and conductors. The only need we would have would be getting graduates.
Rather than picking a Sunday and loading in, we brought up the importance of needing to do a proper location scout.
We would be limited on where we could film in the school. So, on a Sunday afternoon, during rehearsals, we met up with Molly and Lee to figure it out.
Personal rehearsal spaces were entirely too small and often filled with instruments. Some of the rooms were being used for large item storage and also were not suitable for the amount of real estate our lighting and cameras would take up.
Finally, we found one of the smaller band rooms. There was plenty of space, a grand piano, and a drum kit.
This room was also the room that all of the chairs would be taken from for the main band hall so, the room would be cleared out.
To top it all off, the room was fairly sound proof so we would have the isolation we would need for audio.
It was perfect.
The location was settled on and a shoot date was agreed upon.
The LYO Shoot Day
Being Organized with Video Production
The nice thing about instruments is that they are shiny and that makes for a really good aesthetic when it comes to film and video.
There was a lot to be done that day, so we loaded in and got busy.
We had to divide and conquer, as is often the case.
Building the Lubbock Youth Orchestra World
Part of a Hamil Bros Studios video production is having to delegate and split up.
Because of this, Jacob rigged up the DJI RS3 Pro with our Tilta Ring, a Blackmagic Cinema Pocket 4k and took off to get all of the necessary B-roll.
We wanted to get students rehearsing and get conductors interacting with them. Not a tall order but we needed enough to help fill out the video.
There were several locations to get b-roll, between the band hall and the stage in the auditorium.
While Jacob took this on, Ross built the interview setup.
Building the Interview Scene
The Interview Setup
Cameras, Lenses, and Support
He set up the main camera, the Blackmagic Pyxis with one of our Tokina Vista Prime lenses, powered by a Blueshape 140wh Granite Mini Battery, and mounted on one of our Teris tripods. For camera monitoring, he used the Osee G7 Pro field monitor and using BNC cable, he routed that to the Blackmagic multiview which feeds multiple camera feeds into our 21” Osee director’s field monitor.
For our secondary camera, Ross built our Blackmagic Cinema 6k Full Frame camera with another Tokina Vista Prime. This camera assembly was matched up with our Dana Dolly combined with the eMotimo St4 Dana Dolly Motorized kit. We were able to use the demo unit of the eMotimo Beltless kit that we were testing in beta.
To top this B cam setup, we connected our Vaxis Storm wireless video rig to send the second camera feed to the Osee monitor.
Finally, the eMotimo rig was powered with a Blueshape Granite 290wh Battery (these things are extremely heavy…)
Both cameras and audio were synchronized via our Tentacle Sync E units.
Lighting
The lighting set up was fairly simple, but it was still time consuming.
For the keylight, we used the Aputure 600c Pro Storm RGBWW COB point light with the Aputure 150 Light dome, complete with silk and honeycomb. The light was set to a warm tungsten color and placed fairly close to the interview chair to help diffuse the light even further.
This light was mounted on one of our Matthews Studio Equipment Hollywood Combo Stands, complete with wheels.
For the fill light, we used the Amaran 300C with the Aputure Light Dome, again, with a honeycomb. This light was also set to tungsten and was mounted on one of our Norm’s Baby Stands and flown high enough to avoid glasses reflections.
Our back light was an Amaran 150C light that was set to a more daylight color to give a blueish hint of color. Using one of our Amaran barndoor kits this light was controlled with a small honeycomb as well. This light was also flown on a Norm’s Baby Stand
For our texture lights, we rigged a couple more Amaran 150C lights on two more Norm’s Baby Stands and these were set behind the drum kit and the piano to give us some specular texture.
Audio
To top everything off, the audio was last to be set up.
We mounted our Slate ML-2 microphone to our Saramonic 4-stage boom pole, which was then mounted to a C-Stand.
Routing the microphone with a PigHog microphone cable, we connected the microphone to our trusty Zoom F8n professional 32-bit audio recorder, which was monitored through one of our sets of Direct Sound EX-29 isolating headphones.
Conducting the Interviews
As is often the case, Jacob conducted the interview while Ross monitored the audio and cameras.
Our first interview was with Sarah and she did a fantastic job. The only problem was that we had an issue with audio. We missed the first 75% of what she had to say.
A nightmare that no one ever wants to deal with. A quick reset with the audio and a quick reset with Sarah and we were off to the races again. Her second time was as good as the first, but there were some things she mentioned the first time that we would not be able to get again. However, such is the case with such a small crew.
We interview parents and children of all ages. They all did a fantastic job and made our edit much easier.
3-4 hours of interview later and we were ready to wrap.
We were exhausted.
Putting the Pieces Together
Post Production
With the interviews and pretty much all of the b-roll captured, it was time to get into the edit.
The first thing we did was drop everything into the Tentacle Sync Studio and have it create a timeline of synchronized footage and audio before bringing that into Davinci Resolve for the edit.
Saving Lost audio
With all of the footage brought into Resolve, Ross was not going to be satisfied with losing the first part of Sarah’s interview (remember that from earlier?).
With that, he dropped the audio from the Blackmagic Cinema 6k into the timeline and went to work.
Using several plugins and ultimately utilizing some AI recovery tools, he was able to COMPLETELY recover all of her audio and get it to sound as good as her direct microphone audio.
What a relief. We did not, ultimately lose anything. From there it was smooth sailing.
The Edit
Again, dividing and conquering, Jacob took on the edit while Ross did the color grading.
Combining the interviews and b-roll, we were able to craft an incredibly compelling story that would give the audience a comprehensive sense of the immense value that the Lubbock Youth Orchestra provides while calling donors to action with a simple message: LYO cannot operate on tuition alone, it would make the prospect completely unaffordable for most students and their families, so, in order to make all of this possible, generosity is necessary.
Once the story was assembled, music was selected and added. Ross took the audio elements and brought them together into a mix that would translate well in a large room atmosphere for the Gala.
The color grading was then finalized and the video was delivered.
Only one thing remained.
Bringing up the Past
Revitalizing the Giving Tuesday 2024 Video
The last part of this project was bringing the 2024 Giving Tuesday video back and breathing some new life into it.
The main challenge was capturing some new voice over elements from Maestro David Cho.
We were able to get most of them when we met with him at the Buddy Holly Hall Performing Arts Center.
The day before the Gala, the request was made to add some more changes to the voice over. The deadline was tight, but we were able to make it happen.
Ross met David and Molly at the LSO offices and captured a couple more lines with his iphone and his Shure MV88 iOS microphone.
The elements were dropped in, matched and rendered out.
This was quite the adventure and it definitely took us down to the wire, but, in the end, everyone was very pleased with the results from the interview videos to David’s Training Day.
At the gala, the videos were a huge success and, what more can we ask for?
Give Your Fundraising a Loud Voice
Hamil Bros Studios knows how important it is for your voice to be heard in a world with so much noise.
Let us help you amplify and be heard!


