Unveiling the Impact: A Super Bowl Commercial Success Story
Discover the creative journey behind The Dobbs Law Firm’s groundbreaking Super Bowl commercial, crafted to captivate and inspire.
Creative Vision
Hamil Bros conceptualized a narrative that resonated with audiences, highlighting the law firm’s commitment to justice.
Production Excellence
Utilizing state-of-the-art technology, we ensured every frame of the commercial was a testament to our quality and precision.
Bringing a Bold Concept to Life
Experience the powerful storytelling and visual artistry of our latest Super Bowl commercial, crafted to elevate The Dobbs Law Firm’s brand.
The Power of Storytelling
Creating a High-Impact Super Bowl Ad for Dobbs Law Firm
The Super Bowl is one of the biggest advertising opportunities of the year, and we were thrilled to have our video production work air once again in the Permian Basin during the big game!
For nearly eight years, we’ve partnered with Dobbs Law Firm, and this past year has been particularly exciting as we’ve taken a more creative approach to legal video production for Spencer Dobbs.
Creative Vision
Utilizing Green Screen for Seamless Visuals
We filmed the ad in Odessa, TX, with our talented actor, Antonio, and were incredibly grateful to Hannah Britt at KMID for allowing us to use their green screen digital studio. Shooting with green screen and camera motion is a meticulous process—we had to record detailed notes on camera height, focal lengths, and movement to ensure our backgrounds seamlessly matched the scene.
Creating a world
Crafting a 3D Courtroom Environment
The preferred option for production would have been to shoot in an actual courtroom. However, timing and circumstances would not allow this.
Since a physical courtroom was unavailable, we sourced a high-quality 3D courtroom model and integrated it into every shot. The challenge lay in making the courtroom believable. It would work for a video game, but would not hold up to much scrutiny mixed with live footage.
After several days of building out the courtroom in our preferred software, the results weren’t what we expected. Day and hours felt wasted and we had to go back to the drawing board, with less than 36 hours to final delivery. After seraching for alternatives, we came up empty-handed. We needed a miracle and we needed one fast.
Our best option was our last option, and the avenue we least wanted to take. The post-production process required careful attention to lighting, perspective, and movement to make Antonio appear naturally embedded in the scene. Visual effects work like this is time-intensive, but it allowed us to deliver a polished, professional-quality ad under our tight deadline.
The results below were done in less than 24 hours.
See the before and after
The top represents the basic concept. The bottom is the final product.
Finding Success
High-Quality Video Production for Your Business
Bringing this Super Bowl commercial to life required strategic planning, creative problem-solving, and expert post-production work. While we always prefer practical locations, this project showcased our ability to adapt and produce high-impact, cinematic video content even in challenging scenarios.
If your business needs top-tier video production—whether for commercials, corporate videos, or digital marketing—we’d love to discuss how we can bring your vision to life. Contact us today to learn more about how high-quality video marketing can elevate your brand!