Spicing things up

In the last article, we talked about editing and the way an editor makes you feel what the director wants you to feel. Now we need to add things or take them away to really sell what the audience is supposed to see.

This takes on many shapes and forms and, in interviews, this doesn’t come up very often, except when putting name titles on the screen and such. However, that’s not terribly interesting to most people. So, for this part, we’re going to look at an example from a series of car ads that Hamil Bros Studios shot for the Brink Fleet car dealership in Lubbock (see more here).

Give this a watch

In the first ad, there were a lot of things that we couldn’t do in camera or without ending up in jail. Say, for instance, blowing up a car in a suburban neighborhood. That one is pretty obvious, but, let’s take a look at what all went into making that car look like it was exploding:

Photoshopping the Video (aka Compositing)

As you can see, there’s a lot more to it than just adding an explosion. If we just added the explosion, it would probably look pretty good, but there are things there that would trigger your subconscious into thinking that something just isn’t quite right.

With the same ad, let’s look at something a little less noticeable.

To really get the look and sound that we wanted, we had to put the microphone in the shot and use a reflector board to help direct the sun to give us a little more light on Merkel’s face.

That’s a technique that is a lot more applicable to an interview, when you have to have something in the shot that you don’t want to see.

To put this in a turn of phrase that most will understand, compositing is like Photoshopping a video.

Lastly, we will use compositing to add titles or motion graphics.

 

Motion Graphics: Like Compositing, Only Not

Motion graphics play a big part in what we do at Hamil Bros Studios. We’ve all seen the TV commercials where they have some big, ugly, and obnoxious text slapped on the screen and a guy yelling at you to buy whatever it is they’re selling. Nobody likes that. Motion graphics should be used to inform the viewer of information that you want them to retain or clarify from the dialog. Look at the video to the left, that Hamil Bros Studios produced for the Boys and Girls Club of the Permian Basin to see how motion graphics are effectively used.

You can’t trust your eyes

When it comes to compositing, there are infinite amounts of uses and techniques, but, as you have learned here, what you see is not always what we got in camera.

You can check out last week’s post here, and next week’s here, available 02/06/17.

If, at any point, you have any questions, please email us at info@hamilbrosstudios.com or you can find us on Facebook, Twitter, or Instagram.

Hamil Bros Studios is a high quality video production company based in Lubbock, TX. Their work spreads throughout West Texas, Eastern New Mexico, and beyond.

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