Wundertre – Grow Online
2017 is gearing up to be a busy year in the video production world of Hamil Bros Studios. 2016 ended with a BANG! Including Several shoots for projects that would release in the beginning of this year. Here we are with another project for a client that we just LOVE!
In the Beginning
We met Ryker in 2015 through a local entrepreneur group here in Lubbock and then wound up doing some video production for a congressional campaign he was managing in 2016. Yes, 20 years old at the time and MANAGING a congressional campaign. The kid has BRAINS. We’ve kept a good relationship with him since we’ve known him.
Ryker came to us last summer to talk about developing our new website. We had already been in the throws of rebranding Hamil Bros Studios and adding our TryCon to the mix. So, we felt like revamping the website that’s been initially the same since 2012-2013 would be a great time to launch our branding. You can read more in depth about working with Ryker on our Review of Wundertre.
Houston, we have lift off!
Ryker came back to us several months ago because he really wanted to launch his branding and his business identity as Wundertre. So we figured he needed an introduction to his work and his business. He arrived to the location and we did a quick lighting in a high key scenario. We shot a couple different takes with him, adjusted lights and got on our way! It was really fun hearing ryker talk about his passion in his industry. After the interview, we shot a little bit of B roll, which is hard to shoot for a web designer. The results are amazing, but the process of building a website isn’t the most visually interesting thing you’ve ever seen.
It’s the cool 3d, not the kind that gives you a headache in the theater…
So our challenge on this project was “How do you make web design interesting and showcase his work?” We decided to do a 3D composite that features a few of his websites, but gives him a upper class, more technical/modern look. We are REALLY happy with how this turned out. It took us around 2 days to finish that one 12 second clip. First we had to design the environment in After effects using Video Copilot’s Element 3D. The process was a bit interesting in how it played out. Initially we created a ground plane for the monitor screen to sit on. Then we designed the monitor, it’s stand, and the mounting bracket. These were all assets from the Motion Design 2 Model pack. Once that was all set, we started on camera motion. We plotted out the motion of the camera and how it passed around the screen. We wanted it to feel like a circle dolly motion on a jib. So it’s up high and panned down, it moves around the track to point B where it has jibbed down and is panned up. We liked where it was going but felt like it still needed some spice. So we threw in the four walls that were a different colored wood and began lighting the scene.
Just the lighting on this took a few hours. We had a parallel light that was daylight blue backlighting the monitor. Then we had a tungsten colored top light above them monitor. Once those were set, we looked through the camera motion to decide where we wanted other pools of light. We decided on another top light in the back right corner of this digital room and one in the back left corner of the room. That’s when it hit us to add the final element of the Wundertre logo in white on the left wall of the room. At that point, we modified the camera move a little bit. We wanted to pan the camera left and pushed the focus on the camera to the logo on the wall. Then we wanted a slow dolly push into the logo on the wall. Once we had all that finalized, we did the last bit of lighting which was where we decided to dim the blue back light down and bump up the tungsten colored drop light during the dolly push into the logo. Our last step was to trigger an optical flare off the blue backlight. If it was shining right into the camera, there would be some flare going on. Overall, we’re VERY happy that it turned out so well.
We always aim to help secure strong imagery for a brand and we feel like this introduction to Wundertre was a testament to that. If you want more information or would like to contact wundertre, make sure to check out wundertre.com
Hamil Bros Studios is a high quality video production company based in Lubbock, TX. Their work spreads throughout West Texas, Eastern New Mexico, and beyond.
2017 is gearing up to be a busy year in the video production world of Hamil Bros Studios. 2016 ended with a BANG! Including Several shoots for projects that would release in the beginning of this year. Here we are with another project for a client that we just LOVE!
In the Beginning
We met Ryker in 2015 through a local entrepreneur group here in Lubbock and then wound up doing some video production for a congressional campaign he was managing in 2016. Yes, 20 years old at the time and MANAGING a congressional campaign. The kid has BRAINS. We’ve kept a good relationship with him since we’ve known him.
Ryker came to us last summer to talk about developing our new website. We had already been in the throws of rebranding Hamil Bros Studios and adding our TryCon to the mix. So, we felt like revamping the website that’s been initially the same since 2012-2013 would be a great time to launch our branding. You can read more in depth about working with Ryker on our Review of Wundertre.
Houston, we have lift off!
Ryker came back to us several months ago because he really wanted to launch his branding and his business identity as Wundertre. So we figured he needed an introduction to his work and his business. He arrived to the location and we did a quick lighting in a high key scenario. We shot a couple different takes with him, adjusted lights and got on our way! It was really fun hearing ryker talk about his passion in his industry. After the interview, we shot a little bit of B roll, which is hard to shoot for a web designer. The results are amazing, but the process of building a website isn’t the most visually interesting thing you’ve ever seen.
It’s the cool 3d, not the kind that gives you a headache in the theater…
So our challenge on this project was “How do you make web design interesting and showcase his work?” We decided to do a 3D composite that features a few of his websites, but gives him a upper class, more technical/modern look. We are REALLY happy with how this turned out. It took us around 2 days to finish that one 12 second clip. First we had to design the environment in After effects using Video Copilot’s Element 3D. The process was a bit interesting in how it played out. Initially we created a ground plane for the monitor screen to sit on. Then we designed the monitor, it’s stand, and the mounting bracket. These were all assets from the Motion Design 2 Model pack. Once that was all set, we started on camera motion. We plotted out the motion of the camera and how it passed around the screen. We wanted it to feel like a circle dolly motion on a jib. So it’s up high and panned down, it moves around the track to point B where it has jibbed down and is panned up. We liked where it was going but felt like it still needed some spice. So we threw in the four walls that were a different colored wood and began lighting the scene.
Just the lighting on this took a few hours. We had a parallel light that was daylight blue backlighting the monitor. Then we had a tungsten colored top light above them monitor. Once those were set, we looked through the camera motion to decide where we wanted other pools of light. We decided on another top light in the back right corner of this digital room and one in the back left corner of the room. That’s when it hit us to add the final element of the Wundertre logo in white on the left wall of the room. At that point, we modified the camera move a little bit. We wanted to pan the camera left and pushed the focus on the camera to the logo on the wall. Then we wanted a slow dolly push into the logo on the wall. Once we had all that finalized, we did the last bit of lighting which was where we decided to dim the blue back light down and bump up the tungsten colored drop light during the dolly push into the logo. Our last step was to trigger an optical flare off the blue backlight. If it was shining right into the camera, there would be some flare going on. Overall, we’re VERY happy that it turned out so well.
We always aim to help secure strong imagery for a brand and we feel like this introduction to Wundertre was a testament to that. If you want more information or would like to contact wundertre, make sure to check out wundertre.com
Hamil Bros Studios is a high quality video production company based in Lubbock, TX. Their work spreads throughout West Texas, Eastern New Mexico, and beyond.